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Want to attract more clients to your veterinary clinic? If so, look no further than social media. Pet owners love to share photos and talk about their pets on social media. One study, in fact, found that the average owner posts about his or her pet six times per week on social media. By including social media in your marketing strategy, you can connect with pet owners and draw them to your veterinary clinic.

Target the Right Networks

Some social media networks are more effective for veterinary clinic marketing than others. Facebook is arguably the best network because it reaches so many users. According to Statista, it has over 2.7 billion monthly users — far more than all other social media networks. Regardless of where your veterinary clinic is located, its clients probably use Facebook. With that said, Twitter and Instagram can prove useful as well. They may have a fewer number of monthly users, but they attract different audiences.

Complete Your Profiles

Don’t underestimate the importance of completing your profiles. When users visit one of your veterinary clinic’s profiles, they typically want to learn about it. Completing your profiles will provide users with essential information about your veterinary clinic, which can help you capture them as clients.

Here’s some of the information you’ll want to include in your veterinary clinic’s profiles:

• Name
• Phone number
• Email address
• Address
• Hours of operation
• Services
• Website address

Post Photos

Posting photos on your veterinary clinic’s social media profiles can help you attract more clients. Before making an initial appointment, prospective clients may search for photos of your veterinary clinic. Photos offer an accurate depiction of how your veterinary clinic operates. Prospective clients will see that your veterinary clinic is a legitimate business with compassionate employees who care about animals. You can still post other forms of content, such as tips and advice for pet owners, but don’t overlook the power of photos.

Humanize Your Brand

Social media is the perfect platform for humanizing your veterinary clinic’s brand. Humanization is the process of presenting your business in a personal manner so that users can relate to it. Owners want to know their pets will be in good hands. Therefore, most owners are highly selective when choosing a veterinary clinic. When you humanize your veterinary clinic’s brand, owners will feel more comfortable choosing it. On social media, you can humanize your veterinary clinic’s brand by posting stories, as well as photos, about its employees.

Engage in Discussions

For greater success with your veterinary clinic’s social media marketing, engage in discussions. Many veterinary clinics rarely or never respond to comments on their social media profiles. They set up their social media profiles, believing their profiles will run on autopilot. Even after creating profiles for your veterinary clinic, though, you should frequently check them for comments. And if a user leaves a comment on one of your veterinary clinic’s profiles, you should respond.

Responding to comments allows you to engage in discussions with users, some of whom may be interested in your veterinary clinic’s services. A user, for example, might post a comment asking whether or not your veterinary clinic offers dental services for dogs. If you don’t respond, the user may choose a competitor’s clinic for his or her dog’s dental needs.

Leverage an Email Newsletter

You can use an email newsletter to enhance the marketing power of your veterinary clinic’s social media profiles. A common challenge faced by veterinary clinics when using social media is getting users to follow their profiles. If few or no users follow your veterinary clinic’s profiles, your posts will go unseen. Fortunately, an email newsletter can attract more users to your veterinary clinic’s profiles.

An email newsletter is a different form of marketing. As the name suggests, it involves the use of emails. With a newsletter, though, you can send clients to your veterinary clinic’s social media profiles, allowing you to cultivate a larger following. When clients buy a service or product at your veterinary clinic, ask them if they’d like to subscribe to your clinic’s email newsletter. You can then send these clients emails consisting of tips and promotions as well as links to your clinic’s social media profiles. Clients may then visit and follow your veterinary clinic on social media.

Post News and Updates

Another tip is to post news and updates on social media. If your veterinary clinic is going to be closed on an upcoming holiday, for instance, post a message indicating its closure on social media. Alternatively, if your veterinary clinic is holding a special event, such as pet adoptions or free or low-cost vaccines, you can post a message about the event on social media.

With social media, you can spread the word about your veterinary clinic. It will help you attract more clients while simultaneously improving the loyalty of your clinic’s existing clients.